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Multitasking.001

Oh I remember the days when I used to write on my CV that I was a great multitasker. And go to interview after interview and say it again and again. Multitasking was the thing at the time.

Especially in the world of advertising and marketing I found myself in. You really had to constantly answer phone calls and emails and requests coming at you at all times while trying to concentrate on writing an important report or come up with a client strategy.

And {I thought} I was good at it…until I wasn’t. I reached a point when I found it extremely difficult to work that way. So if I had some serious thinking to do I used to put my earphones on —even if i wasn’t listening to anything — put up a “do not disturb” sign and keep my head down.

Guess what? people still interrupted me. “Maria I see you have your do not disturb sign on, but can I ask you a quick question?” Nooooooooooooooooooooo.

And people thought I was weird. Rigid. Not one for the team etc etc.

But all I knew was that multitasking was just not working for me.

And guess what? Science backs me up.

Research now shows that multitasking (or actually constant task switching as the scientists call it) lowers your IQ and hinders your performance.

A study at the University of London found that when we multitask our IQ drops by 15 points. And researchers at Stanford University showed that multitaskers performed worse than those concentrating on just one task at a time. This is because the brain has a harder time switching from one task to another.

Although we think that multitasking is efficient, it’s actually the opposite. Not only it takes us longer to complete each task, but we also perform worse when we’re constantly switching between tasks.

So let’s stop multitasking and let’s start mono-tasking. 

Tschus,

Maria

PS How about you? Do you consider yourself a great multitasker? Have you tried to do less task-switching?

Do you worry about competition?
Do you constantly check out what others in your industry are doing?

In this 1min video I share with you a quote I recently came across that fits perfectly with what we teach at Confidence Inside Out: if you are self-employed or a small business owner YOU HAVE NO COMPETITION.

Watch to find out why.


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